Bidding refers to a virtual auction in Google ads where a brand competes with other brands for placements of their ads on the search engine result page.
If your bidding is higher there will be more chances for better ad placements and brand visibility.
Types of Bidding
Manual Bidding- In this bidding advertisers adjust bids manually and they have full control over the budget. This requires lots of time and effort of advertisers.
Auto Bidding- In this bidding advertisers leave the bidding strategy on the platform to set bids automatically for their ad campaigns.
- CPC (cost per click)
- CPA (cost per action)
- CPV (cost per view)
- CPM (cost per thousand impression)
Ad. Extension’s
Ad extension refers to the additional information that we use in our search ads along with the headlines and descriptions to increase the visibility of our brand.
 Site links, call extensions, and location extensions are some kind of ad extensions
It helps to increase the CTR (click-through rate)
Conversion Tracking
This method is used to track what people are doing after seeing your advertisement
For example- how many people sign up, place orders, submit forms, make payments etc
Tags used in conversion tracking
Global Tag– This tag is placed on every page of the website.
Event Tag- This tag is used to track a specific action or event.
Things to Remember
We have to be very careful while choosing currency it cannot be changed, time can only be changed once.
Use Final URL (Landing page where user will be directed), Display path can be skipped.
Headlines 30 characters , minimum 3 headlines, maximum 10
Description 90 characters, minimum 2 description, maximum 4
