TikTok has been one of the most popular apps since its release on the Android and iOS platforms in 2017. TikTok is a platform to create and share short mobile video apps, and as described in their words, “TikTok is the world’s leading destination for short mobile videos,” TikTok has turned out to be the most preferred video-making app on a mobile phone platform. You can earn money from TikTok but you need to learn what is TikTok.
TikTok enables users to create short videos quickly and easily and share them instantly on a global platform. This convenient chance to be a media creator using a simple mobile phone has been welcomed and admired by many, all across the world.
TikTok and Musical.ly
TikTok has been a trending application ever since its inception. Initially, Musical.ly was a popular short-form video making and sharing app that lets users create 15 seconds-videos, which they could then edit and share on the platform.
The app was taken over in August 2018 by a Chinese company ByteDance and was named TikTok. TikTok has a separate app for the Chinese market, and it is known as Duyin. While TikTok has over 1 billion users in today’s time, the Chinese app has over 300 million active users.
The logo of the new TikTok app was a combination of the logos Duyin and Musical.ly.
The new TikTok app although differs from the previous Musical.ly app in specific ways.
The most mentionable of those differences is the point that users are no longer limited to lip-sync video creation and can now engage in original content creation, and can add clipping and extend the video duration to up to 60 seconds when creating unique videos.
The app also offers a wide range of songs and dialogue snippets that users can lip-sync to, to create funny videos or videos for other entertainment purposes.
Popularity of TikTok (Earn Money From TikTok)
Tiktok has been one of those few apps that have been in trend ever since it was launched. With new features and upgrades, the app has been growing popular amongst youngsters and teenagers.
It offers a unique and excellent platform to an individual to showcase their creativity and acting skills, along with a display of their imaginative capabilities. With features like reactions on videos and well-being features that alert users on over-usage of the app, the platform has been one of the most favorite apps on Android and iOS platforms.
The app has turned out to be a video-sharing social media platform, where videos of several kinds are created and shared. Ranging from funny videos to educational or sad and inspirational videos, everything is found on TikTok.
The advantage of using a mobile to create videos has been dramatically beneficial as most people use a smartphone in today’s time. TikTok has also grown popular when people found various scopes to earn money on and through the app.
How to earn money from TikTok?
Whenever an app is trending in the market, the most common question people have is if the app can be used to generate income. And, in the case of TikTok, the answer is yes. Several users on the platform have found ways to earn money from TikTok app.
The chief basis of such earnings is through influencer marketing. Celebrity and brand endorsements, along with paid partnerships, have made the app an excellent platform for advertising, marketing, and earning money in several ways.
You can’t earn money from TikTok directly and monetize your video, but it has turned out to be a commercial-friendly app that generates good income and marketing means for several users. Although it does not share ad-revenue with the creators (unlike platforms like YouTube) but considering the popularity of the app, it can be a possibility soon.
Brand endorsements
One of the most common methods of earning money through TikTok is through brand endorsements. Due to the immense reach of TikTok, several brands and celebrities use the platform for promotion and advertisement purposes.
Through proper content creation and effective techniques, this can be used to one’s advantage to generate income.
- Create a unique profile and identity for yourself on the app
- The main goal of your activities must be gaining the maximum number of followers.
- Create exclusive media content that impresses people even to the extent of being viral.
- Choose trending topics and songs to create exclusive and influential content.
- Link your other social media profiles Instagram, Facebook, and YouTube for a wider reach and more access to your content and increase your followers.
- Boost your visibility through proper techniques like hashtags to increase your organic search traffic.
- Collaborate with other influencers and celebrities to get more followers and attention to your content and profile.
- Once you get a high number of followers, you will be approached by promoting brands for collaborations and endorsements, leading to income.
Being an influencer on TikTok
Like other social media platforms, influencer marketing is a popular way to earn on TikTok. Similar to the above points, getting that influencer status to your profile means getting branding deals that are done through challenge videos, promotional videos, and even the use of hashtags on this video making platform.
Advertisements and marketing on TikTok
TikTok is an excellent platform for advertisement. Ranging from huge brands to individual users who want to sell their products or services, the platform provides the perfect base for it all.
Cross marketing links
Cross marketing links can be done by putting up relevant links of the affiliate marketing pages on videos. Although you can’t put up a link on your profile bio, using other places like the video caption is a way out.
TikTok campaigns
TikTok provides campaigning facilities that are used by several brands and companies to get a slot of advertising their products and services.
Hashtag Challenges and Collaborations
Hashtag challenges have been a thing on TikTok where people post relevant content according to the content. This is an excellent scope for marketing and advertisement.
Collaborating with influencers and celebrities, as said earlier, is also an effective marketing strategy on TikTok.
With a broad base of users, TikTok has become a steady platform attracting various endorsements and market giants towards it, making it an excellent platform for earning money.
