7. SEO Introduction
+ What is SEO?
+ Introduction to SERP
+ What are search engines anf their Funcations?
+ What are keywords and classification?
+ Keywords Research Process
+ Understanding Keywords Mix
+ Google Operator: So that you can find anything on the web
+ Research of Competitor Analysis
+ Advance Search Tactics
8. On Page Optimization
+ What are primary keywords, secondary keywords, and tertiary keywords?
+ Keywords optimization
+ Content optimization & planning
+ Understanding your audience for content planning
+ What is the difference between keywords stuffing & keyword placement
+ Internal linking
+ Meta tags creation
+ Using Google webmasters tool & website verification
+ Sitemap creation & submission in website & webmasters
+ How to write an optimized content
+ How to write a content for article, blog and press release
10. Local SEO – Local Business Promotion/GMB
+ Classified submissions
+ Citation
+ Set-up Google My Business
+ Top tools for Search Engine Optimization
+ Understanding Link juice?
+ Importance of Domain and Page Authority
+ How to optimize exact keywords for your business
11. International SEO
+ Understand the psychology of user and business
+ Location oriented search
+ Crossborder optimization approach
+ Keyword Research for International SEO
12. Black Hat SEO
+ What is Black hat SEO and Importance of Black Hat SEO
+ Understanding the utilization of Black Hat SEO
+ Understanding of Software’s knowledge to do Black Hat SEO
+ IP Address Selection and Execution
13. SEO Strategy, Auditing & Reporting
+ SEO Strategy Building
+ Tools for Assessing SERP and Website Status
+ Reporting Template and Generating Current Status of the Website
+ Frequency of SEO Reporting
14. Content Marketing
+ Understanding Content Marketing?
+ 7 Step Strategy Building Process of Content marketing
+ Types of content with examples How to write great compelling content
+ Keyword research for content ideas
+ Authority Blogging and Monitization
+ How to market your content?
+ Understanding Second Customer and Online Influencers
+ Unique ways to write magnetic headlines
+ Case study on content marketing
15. Google Analytics
+ Understanding Google Analytics and Set up
+ Major dimensions: Realtime, Audience, Acquisition, Behavior,
& Conversion
+ Understanding of Goals and Funnel (Conversion Tracking)
+ Important Concept of Analytics – Bounce Rate and Exit Rate
+ Tracking specific links traffic through Link Tagging
+ Understanding Filters and Segments
+ Prepare customized reports & setup autogenerated weekly report
+ Dimensions and Metrics
16. Google Tag Manager
+ Setup Tag Manager for maintaning website performance
+ Using Google Analytics through Tag Manager
+ Understaging Tags, Trigger, Variables and Folders.
+ Understanding Tag Versions, Workspace and Admin View
+ How to give and take access of tag manager
+ Check executed tag on the website
+ Advantages of Tag Manager